The Tea Trade has always been a pillar of support for VAANI. CTTA strengthened its support when it decided to flag off its celebrations by ‘the act of giving’. It pledged to do its bit to bring about some change in the lives of others. A Charity Tea Auction marked the beginning of this change. Through this auction, CTTA extended its support to the empowerment of the deaf children and their families in India. The proceeds of this auction went to VAANI – Deaf Children’s Foundation.
His Excellency, Shri M K Narayanan, Governor of West Bengal inaugurated the Charity Tea Auction. 50 lots of new season teas donated by various tea producers were on offer in the Charity Tea Auction, to be knocked down to the highest bidder.
The infectious enthusiasm of His Excellency, the Governor of West Bengal, in his role as a first-time auctioneer, caught on with the buyers as lot after lot of the finest tea the country has to offer went under the hammer and was sold. The entire auction lasted for a little over one hour.
In a little over one hour, the tea traders of the City of the Joy had effectively changed the lives of thousands of deaf children and their families.